National, 22nd May 2025: With a legacy spanning across two decades, BIG FM, one of India’s leading radio networks, has been a pioneer with its impactful voice, inspiring and driving conversations whilst entertaining over 340 million listeners. Extending that legacy to digital, the brand has announced the launch of BIG Live, a one-stop digital platform offering curated, credible and culturally-relevant content.
Positioned as a destination for diversified, category-specific content, BIG Live brings together the power of storytelling, intuitive experience and targeted advertising—creating a new benchmark for content-led digital platforms in the country. Aligned with the brand’s core purpose of Enriching Everyday Life, BIG Live delivers content across a wide range of verticals such as real estate, automobile, health & wellness, entertainment, travel, food, fashion, finance, technology and jewellery. With its tag line of ‘Fuel Your Life’, it serves as a catalyst for transformation—empowering s with insightful content that informs, enriches and adds tangible value to their daily lives.
Speaking on the launch, Abe Thomas, CEO, BIG FM, said, “BIG Live is a natural extension of BIG FM’s content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, high-quality digital content that informs and engages. Today’s audience craves more than just information – they seek fuel for their ambitions. BIG Live is designed to deliver just that. For rs, it opens a powerful new channel to reach focused audiences through contextual, high-impact campaigns, backed by our proven sales strength and market trust.”
Adding to this, Mr. Sunil Kumaran, COO, BIG FM, shared, “We are thrilled to introduce BIG Live, a vibrant digital platform designed for s who aspire to stay smart, sharp and ahead of the curve. With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences. It connects s with high-value content, serving as a hub where knowledge is blended with lively tone, encouraging meaningful action.”
BIG Live aims to be provocative, aspirational, intelligent and action-oriented. With this platform, BIG FM opens a new revenue stream while building a digital property that complements its core audio business. With a sharper, more targeted and hyper-local approach, the radio network aims to help people connect better and build stronger communities, making it easier for s and service providers to engage and communicate meaningfully. It strengthens the brand’s digital presence and unlocks new opportunities for cross-promotion and audience engagement, enhancing overall brand equity and setting the stage for deeper, more integrated content experiences.