Logical Showsha is all about transforming the business through innovative design solutions and visual storytelling that will help the brands find their way. It aims at providing innovative design solutions that will influence the people and fulfill the brand’s core values and identity in every concept.
CYK Hospitalities launched the pilot phase in December last year and have been fortunate to having work with many prominent brands, proving its prowess in creative branding. Some of the brands that CYK Hospitalities under its new venture Logical Shosa are The Central Delhi of House of Minar, (deg the visual identity to brand identity that resonates with the appeal of a luxury fine-dining restaurant), Himalayan Trope, Almora producing designs that line up with the root culture of the brand, and Sodhilicious, one of the finest bakeries where they produced lively packaging and marketing materials for a, playful, and engaging brand personality.
On this development, Pulkit Arora, Director, CYK Hospitalities, stated, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”
“The Logical Showsha is where we begin the creation of the destination, modified into different, new, and unique forms of identity for brands,” said Simranjeet Singh, Director, CYK Hospitalities.