Bengaluru, 21st June 2024: Go Digit General Insurance Limited (Digit Insurance), one of India’s leading new-age insurance companies, announced the launch of its latest brand campaign “That’s it!” with its brand ambassador Virat Kohli. The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC T20 World Cup.
CAMPAIGN IDEA
The ad campaign aims to demystify the notion that making an insurance claim is complicated and showcases the swiftness and ease of submitting a claim, turning doubt into an unexpectedly delightful experience for its customers, making them go “That’s It?”. Set against the backdrop of a surreal city, the ad film showcases Virat Kohli portraying the character of an uncle (chachu) paired with a niece (bhatiji).
AD STORYLINE
In the ad, the character of Kohli and the niece can be seen looking at their car that has multiple dents due to an unusual scenario of three coconuts falling on the vehicle. The duo discusses in doubt whether their claim will be easily submitted or not. Fretting over the lengthy process that may lie ahead, both hesitantly call the customer care executive of Digit Insurance.
Both Kohli and the niece can be seen trying to explain the bizarre coconut damage scenario in a haphazard manner. Digit’s customer care executive quickly understands the problem and assures them that it is a common issue in their area and that they can simply record the video of the damage and the claim will successfully get submitted. This baffles Kohli and his niece with both of them reacting “THAT’S IT?” as they are delighted to know they do not need to do anything else; contrary to their earlier notion of claim submission being complicated.
The ad campaign will play throughout the Super 8 stage of T20 World Cup and will also be showcased in multiple cinema theatres pan-India, apart from various OTTs and social media.
WATCH THE AD HERE: YOUTUBE
DIGIT’S STRONG MOTOR INSURANCE BUSINESS
As of 31 March 2024, Digit Insurance has settled 19.6 lakh claims since inception, had a motor claims net promoter score of 94.5% for FY2023-24. The Company had a claims settlement ratio of 96% in the motor segment for FY2023-24. It boasts of high customer satisfaction with a rating of 4.9/5 on Facebook (27,000+ reviews) and 4.7/5 on Google (2.2 lakh+ reviews) as of FY2024.
Digit Insurance is one of the leading private insurance players in the motor insurance segment. In FY24, the company clocked a of Rs 5,471 crore in the motor segment, contributing 61% to the company’s overall gross written (GWP). The Company commanded a motor insurance market share of 6% for the year ended March 31, 2024.