India, 23 May, 2025: GoSats, an Indian asset-based rewards company, is launching an innovative campaign to commemorate the Bitcoin Pizza Day on May 22. The campaign highlights the circular economy promoted by Bitcoin, from the time it was used to buy pizza earlier to its present status as one of the best-performing assets in the world. The campaign will reimburse s who purchase a pizza or a related voucher using the GoSats card or the app, post it on social media and tag the company.
The campaign will be highlighting GoSats’ role in turning regular purchases into rewarding Sats stacking moments. The GoSats s can participate in the campaign by purchasing a pizza-related voucher, or make a transaction in a pizza t such as Domino’s or Pizza Hut. In the next step, the s can make a post on social media and tag GoSats. Eligible s will be reimbursed the amount spent on pizza purchase.
Speaking on the campaign, Mr. Mohammed Roshan, Co-founder & CEO of GoSats, said, “This day commemorates a historic milestone in Bitcoin’s success story. When Laszlo Hanyecz bought 2 pizzas for 10,000 Bitcoins in 2010, little was known about the financial implications that Bitcoin would go on to have in the future. With this campaign, we want to remind Indian s about the functionality of Bitcoin and how GoSats is helping to make Bitcoin accessible and rewarding in the long run.”
As Bitcoin sustains its meteoric rise to prominence, much of its impact is inaccessible to Indians owing to a lack of knowledge. GoSats envisions rewarding high-performing assets like Sats & Gold on everyday spends. From paying utility bills to purchasing a Pizza, GoSats offers rewards in Sats with every spend, driving India’s Bitcoin adoption rates from the front lines. For the existing s, the social media campaign is aimed to be a fun and engaging avenue to earn Sats, whereas it also emphasises offering an easy and rewarding entry point to the Bitcoin world for new s, mitigating any complex investment or trading processes.
The campaign essentially overcomes the barrier of Bitcoin adoption while delivering immediate and tangible value. It also drives awareness, boosts transaction volumes and deepens engagement between GoSats and the s in a culturally relevant way. s can also convert their stacked Sats to Flipkart SuperCoins, and vice versa, using the GoSats platform. This innovative aspect has helped GoSats to unlock a brand new acquisition channel, directly translating into a visible increase in wallet activations and repeat engagements. This aspect, coupled with future-looking features like bill payments via BBPS, UPI merchant payments via SatsPay and redeeming vouchers from top brands, has helped GoSats to a 20% growth month-on-month, a catalyst for business growth in the coming years.