The world is changing and getting accustomed to the ‘new normal’ in many ways. People are also realizing how adaptable they can be during these stressful times. Indian consumer is evolving and making much informed purchase decisions like organic or natural products, packaged hygienic food and preservative free.
The epidemic resulted in lockdown and social distancing that has made consumers revisit their purchasing habits and consider healthier options, especially packaged untouched food.
For consumers who are finding the ways to cope with the ‘new normal’, several brands have started campaigns to reiterate the safety and health factor associated with their products. It is the right time to educate people on importance of untouched, clean and safe food items. The health, hygiene and immunity market will expand tremendously.
In India, most of the people purchase loose products from supermarkets and local groceries which are exposed to dust, contamination and have possibilities of being handled by unclean hands. This is clearly a health hazard when it comes to quality standards especially, at the time of this catastrophic epidemic.
5 food brands that are promoting untouched, hygienic food:
Madhur Sugar: Through its new campaign #LooseNahiMadhurSahi, the brand reiterates its process being completely untouched, along with the 5S guarantee of Safed, Shudh, Samaan, Surakshit and Sulphur-free. At this time when everyone is supposed to maintain social distancing to stay safe, Madhur Sugar’s campaign reiterates the importance of purchasing hygienic and packaged goods. The brand has used multi-dimensional approach to target 11 million people of India. Celebrities like Soha Ali Khan, Karishma Tanna, Anita Hassandani and Surbhi Jyoti were associated with the campaign to raise awareness amongst the target audience to stop buying loose groceries.
CG foods (Wai Wai maker): CG foods have recently tweaked its packaging advocating the cause of clean hands before consumption. The new packs of the instant noodle brand carry a dedicated space to propagate the agenda of WHO-led hand wash programme amidst the novel coronavirus pandemic.
Yakult: The brand promotes single-use packaging in south-Asian market.
Amul: Amidst of lockdown, Amul is ensuring milk and essential food items supply in India without any fail. Also, they are keep sanitizing their factories, milk trucks and taking precautions to provide untouched, packed or uncontaminated milk to the consumers.
India Gate Basmati Rice: The company has recently collaborated with Zomato and Swiggy to deliver products to the consumers in safe condition across 34 cities. They are committed to follow social distancing. Therefore, all the distancing and hygiene norms are strictly adhered to with zero compromise policy. The delivery service providers are also equipped and adhering to strict guidelines to make sure the products and the people delivering them are in perfect condition.
