JUHST, the clean, conscious skincare brand designed for modern India, announces its offline and online expansion, making high-performance, climate-smart care more accessible than ever. Now live on Nykaa and juhst.com, the brand can also be experienced in person at Broadway stores in Delhi and Hyderabad, marking the beginning of its offline retail presence.
While conventional brands promise perfection, JUHST celebrates the skin’s evolution with all its changes, textures, and truths. The brand blends topical skincare with internal wellness, offering a unique combination of adaptogen-based nutraceuticals and pharma-grade skincare. All formulations are held to EU safety standards and powered by performance ingredients like Reishi Mushroom Peptides, low molecular Hyaluronic Acid, and other clinically backed actives that target pollution stress, pigmentation, and premature ageing.
The bestselling products include a range of effective products right from JUHST Hydreme, a deep moisture weightless jelly with Reishi Mushroom Peptide, Centella Leaf Extract and Hyaluronic Acid to JUHST Collagen Wellness Elixir, powered by Hydrolysed Marine Collagen and Probiotics, which enhances skin elasticity, fortifies hair and nails and s bone and gut health.
Founded by Nitin Guppta and Garima Malhotra, JUHST was created to bridge the gap between clinical efficacy and holistic care. Speaking about her personal journey, Garima Malhotra shares,
“I struggled for years with sensitive, reactive skin trying product after product that either didn’t work or made things worse. JUHST was born from that frustration. I wanted to create skincare that truly listens formulas that are effective, safe, and don’t compromise your skin’s natural rhythm. For me, it’s deeply personal and that’s what makes this brand so authentic.”
Nitin Guppta, Founder of JUHST commented “JUHST was born out of a desire to create a brand that truly evolves with people, across life stages, skin types, and genders. We’re not here to sell perfection or promise quick fixes. We believe your best is a moving target and our goal is to that journey with products that are clinically effective, emotionally intelligent, and sustainably made. Our retail and digital expansion is just the beginning of building a community that values holistic, honest care. We are already present and fast attracting customers in Delhi and Hyderabad and are looking to announced new physical locations soon”
Built for Indian skin and climate, JUHST products are non-comedogenic, deeply hydrating, cruelty-free, and formulated without 1,400+ restricted substances. With early traction across metros like Mumbai, NCR, Bangalore, and Chennai, JUHST resonates deeply with ingredient-conscious, wellness-first consumers seeking skincare that embodies both science and soul. As the brand expands its footprint, it’s not just offering more access, it’s shaping a new standard for skincare in India, where efficacy meets empathy.