Mahindra Celebrates 25 Years of Bolero Pik-Ups: A Legacy of Reliability and Performance de4q

Chandigarh/Mumbai, June 4, 2024: Mahindra & Mahindra Ltd. (M&M), the leader in Small Commercial Vehicles (SCVs) in India, proudly celebrates a significant milestone: 25 years of the iconic Bolero Pik-Up range. Over the past quarter-century, the Bolero Pik-Up has become synonymous with reliability, durability, and rugged performance, cementing its place as a trusted partner for businesses, entrepreneurs, and fleet operators across India.

Bolero MaXX PIK-UP - Image 1

To mark this remarkable journey, Mahindra has introduced the ‘Maxx ka Vaada’** offer. Available for a limited time, this special offer is designed to enhance the ownership experience for Maxx Pik-Up customers. It includes comprehensive benefits such as complimentary roadside assistance, all scheduled services, and an extended warranty for 5 years or up to 1 lakh kilometres, ensuring long-term uptime and peace of mind.

Nalinikanth Gollagunta, CEO – Automotive Sector, Mahindra & Mahindra Ltd., said, “At Mahindra, we take pride in contributing to India’s economic growth by developing customer-centric products that embody our commitment to the ‘Make in India’ initiative. The Bolero Pik-Up range has epitomised reliability and durability for 25 years, earning the trust of customers nationwide. The ‘Maxx ka Vaada’ offer reaffirms our commitment to delivering exceptional value and , showcasing Mahindra’s dedication to setting new standards of excellence within the pick-up segment. This celebration is not just about past achievements but also about our commitment to exceeding customer expectations in the future.”