Bengaluru, April 14, 2025: Radiowalla Network Limited (Radiowalla) [NSE: INE430U01019], a listed leader in custom audio content and corporate radio services, has signed a tripartite agreement with Botswana-based Electro-Metic Enterprises and Shine Bright Proprietary Limited.
The partnership positions Radiowalla to extend its unique value proposition to Southern Africa, with Shine acting as the commercial interface for r outreach and regional promotions.
This five-year exclusive agreement enables Shine to exclusively market and distribute Radiowalla’s suite of services, ranging from in-store radio and digital signage to corporate audio and point-of-purchase advertising, starting with ~300 retail locations of Choppies and Liquorama owned by Electro-Metic.
Strategic Importance
- Marks Radiowalla’s formal entry into the African retail media market through long-term exclusivity
- Provides Electro-Metic’s retail stores with curated music, promotional content, and in-store advertising via Radiowalla’s proprietary audio platform
- Establishes a monetization framework for third-party advertising within Botswana’s retail ecosystem
- Enables Shine to drive localized brand engagement through tailored content and audio solutions
- Reinforces Radiowalla’s position as a scalable platform for international retail media innovation
“This collaboration with Shine marks a critical step in our global roap. We’re proud to bring Radiowalla’s immersive audio engagement services to Botswana’s vibrant retail sector, starting with ~300 retail locations of Electro-Metic,” said Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Limited.
“Our alliance with Radiowalla reflects a shared vision to deliver high-impact, localized customer experiences that drive both brand recall and footfalls,” added Sagar Joshi, Director of Shine Bright.
“Partnering with Radiowalla and Shine enables us to bring world-class in-store audio and engagement solutions to retail environments in Botswana. This collaboration reflects our commitment to integrating smart, customer-focused innovations that enhance the shopping experience and drive value for our clients,” said Karthik Rajendran, Senior Representative, Electro-Metic Enterprises Proprietary Limited.
