A Premier League First: Fulham Football Club’s Riverside Stand now offers year-round dining and entertainment, combining matchday energy with a lively community space
Mumbai – 3rd May 2025 – Saransh Goila’s, Goila Butter Chicken (GBC), a globally celebrated Indian culinary brand, is making history as one of the first food brands from India to launch at an English Premier League football club. Opening this June at Fulham Pier’s Riverside Market, GBC is set to redefine Indian cuisine on the global stage while offering football fans an elevated match-day dining experience.
Fulham Football Club – London’s oldest professional team and EPL mainstay – has reimagined its iconic riverside stand through the Fulham Pier development. Owned by Shahid Khan, Fulham Pier, the year round destination transforms the riverside stand into a vibrant hotspot for food, culture, and entertainment. At the heart of Fulham Pier is Riverside Market—a spacious food hall featuring over 250 seats where visitors can enjoy al fresco seating overlooking the waterfront whilst catching glimpses of the iconic football pitch.
Goila Butter Chicken has become synonymous with North Indian food, earning cult status from Mumbai to London for its smoky butter chicken. Chef Saransh Goila has built a scalable brand that transcends traditional boundaries, expanding from cloud kitchens to high-profile culinary destinations. By debuting at Fulham Pier, GBC is not only pushing the boundaries of Indian cuisine but also setting a precedent for its integration into global eateries.
Chef Saransh Goila shared his thoughts on this milestone: “Launching Goila Butter Chicken at Fulham Pier is a proud and a historic moment for us – more so, for me being an avid soccer fan. This venue represents more than just food; it symbolizes community and culture—a perfect fit for our mission to make Indian cuisine accessible and celebrated worldwide. While Butter Chicken’s origins may be debated, what remains unquestionable is its ability to bring people together, and we are thrilled to be part of this historic transformation.”
Butter Chicken has long been a dish that evokes comfort and nostalgia, and Goila Butter Chicken is ready to elevate it into a football match-day favorite. With its signature smoky flavor and rich texture, GBC offers fans an indulgent butter chicken burger and an all-in-one meal bowl, both approachable options as they cheer for Fulham FC at Craven Cottage—the oldest professional football stadium in London.
Riverside Market will open for a soft launch on April 23, 2025, with Goila Butter Chicken ready to serve fans during key events like The Boat Race on April 13. As Fulham Pier becomes London’s newest cultural hub, football enthusiasts and food lovers alike can look forward to indulging in GBC’s signature dishes while enjoying the vibrant riverside atmosphere.
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