New Delhi, 19th May,2025 – SR Industries Ltd., a legacy name in India’s footwear manufacturing landscape, has announced plans to launch its direct-to-consumer (D2C) footwear division—marking a strategic move from industrial manufacturing to consumer brand creation.
With over three decades of expertise in producing high-quality footwear for some of India’s most well-known brands, SR Industries is now preparing to bring its own products directly to market. The planned D2C launch will allow the company to leverage its manufacturing strength while tapping into the growing demand for affordable, design-led, and comfort-focused footwear in India.
The company’s consumer division will focus on high-volume, everyday footwear categories, targeting urban markets through digital retail channels. The strategic blueprint includes digital-first brand rollouts, curated product lines, and an emphasis on comfort, aesthetics, and affordability.
This is a natural evolution for SR Industries,” said Mr. Pankaj Dawar, Managing Director, SR Industries. “We are aligning our legacy of quality and precision with modern consumer expectations to deliver value-driven footwear directly to Indian households.”
This consumer-facing initiative is a key component of SR Industries’ broader transformation strategy following its successful resolution under the Corporate Insolvency Resolution Process (CIRP). Now under the ownership of Bazel International Ltd., SR Industries is focused on long-term value creation, stakeholder trust, and establishing a competitive presence across both manufacturing and retail segments.