23 May 2025, Delhi, India — In an era where branding often speaks in bold taglines and polished pixels, a quiet creative revolution is unfolding. New York-based brand strategist and artist Stuti Sukhani is reshaping how we view consumer packaging – by turning it into poetry.
Through an ongoing project spanning 100 days, Sukhani has used blackout poetry techniques to transform discarded packaging into deeply personal, thought-provoking works. By selectively redacting printed copy on boxes and wrappers, she reveals hidden verses that critique, reflect, and reframe the consumer experience.
What began as an exploration of language and identity within design has become a wider conversation around conscious branding – one that considers emotional impact, cultural narrative, and personal storytelling. The project has already been featured in Print Magazine and is gaining traction across creative communities.
Sukhani, currently working as a brand manager in New York City, brings a rare blend of strategic insight and artistic voice to her work. Her background spans across visual identity development, storytelling, and brand philosophy – allowing her to question not just how we brand things, but why.
This body of work stands at the intersection of art, commerce, and identity—inviting the design world to pause, observe, and reconsider the messages embedded in everyday materials.