Times are difficult for many companies when it comes to employee retention. The Great Resignation struck a lot of companies and made them wonder what they can do to keep their employees. Although there could be a book written about all the possible strategies for employee retention, there is one that will be focused on right now.
Giving a gift to an employee pays off in a multitude of ways and is a worthwhile investment for many companies. The type of corporate holiday gifting can vary considerably from a paid weekend away to a gift card for a local restaurant. Try to stay away from branded swag to show your appreciation for your employees as it can backfire and cause resentment. In this article, we will go over some of the ways that gifts for an employee pay off in the long run.
1 – People like to be noticed
There are times when some employees feel like they are toiling away in the dark. When this feeling sets in then it can start resentment building and lead to job dissatisfaction. Once this happens then it’s only a matter of time before the employee starts looking elsewhere. It is a good idea to take measures to make sure that employees feel like they are being noticed for their hard work.
This is why a gift works so well in these situations. It is a token but one that comes across with a positive reaction. It helps them feel like somebody has noticed them and they feel appreciated. It doesn’t take much to help an employee feel appreciated as long as the gift is well-thought-out and relevant to their personality.
2 – Creates a connection
Some workers don’t feel any connection to the company where they work. They simply feel like they are a cog in the machine and it is simply a place to go to work and make some money. To help them feel connected to their company, they will be happier to come to work as they feel like they are part of a family.
This is when a gift given at the right time can make a difference. When a gift is well-received, then it helps people feel a certain loyalty to the company since it helps them realize that the company cares about them.
3 – It helps show shared values
Junior-level employees often have trouble identifying with the company and understanding if their values are shared. When they get a thoughtfully chosen gift then this goes a long way toward feeling like they are valued and that the company is in line with their values.
Younger employees are usually millennials that have different ideas of how they want to work. It is important for them to feel like they can identify with the values of a company and a good gift will help them feel this way and want to work there longer. This helps with employee retention.