Mumbai, India – April 17, 2025: On Earth Day 2025, ReCircle, a leader in the circular economy, is shining a spotlight on one of India’s most urgent environmental challenges: textile waste. With 92 million tonnes of textile waste generated globally every year, ReCircle is calling on consumers, creators, and companies alike to take responsibility for what they wear—and where it ultimately ends up.
This year’s Earth Day theme, “Our Power, Our Planet,” aligns seamlessly with ReCircle’s mission. By emphasizing the power of individuals and organizations to drive circular solutions, ReCircle highlights how everyone can contribute to creating a regenerative and equitable future.
“The real issue isn’t textile waste—it’s the way we think. Our linear habits are the problem, and it’s time we shift to a circular mindset,” said Rahul Nainani, CEO & Co-Founder of ReCircle. “Too often, we don’t consider what happens to our clothes once we’re done with them. This Earth Day, we’re calling on everyone—consumers, brands and businesses—to rethink, reuse, and take responsibility.”
Advancing the Circular Economy: ReCircle’s Earth Day 2025 Goals
This Earth Day, ReCircle is committed to accelerating the shift to a circular economy by transforming waste into valuable resources. With tailored solutions for individuals and businesses, the company enables responsible waste management—especially in the textile sector. From take-back programs to repurposing textile waste, ReCircle helps partners reduce waste and build sustainable systems. In 2025-26, ReCircle is expanding its efforts with new initiatives that drive deeper impact and circular innovation.
Textile & Dry Waste Recovery Facility:
This year, ReCircle is establishing a Textile Recovery Facility (TRF) in Mumbai, to process a significant portion of India’s 7,209-kilotonne annual textile waste, increasing the recycling rate beyond the current 1% pre-consumer and 43% post-consumer levels.
With Project Extra Life, ReCircle’s flagship initiative, the company transforms post-consumer textile waste into sustainable solutions for businesses.
This is in addition to ReCircle’s other dry waste recovery initiatives which include recovery of paper, plastic, cardboard, footwear, and more—through advanced sorting, using technology and data-driven systems.
Empowering Safai Saathis & the Waghri Community:
ReCircle is committed to uplifting India’s informal waste sector by creating economic opportunities and restoring dignity to communities that have long been overlooked. Here’s how:
- Through fair wages and job formalization, ReCircle has improved the lives and livelihoods of over 3,500 Safai Saathis—informal waste workers—the backbone of India’s recycling ecosystem.
- Boosting incomes by up to 30% and paving the way for greater financial stability and systemic inclusion.
At the same time, ReCircle is working closely with the Waghri community—custodians of India’s textile recycling tradition—at its new Textile Recovery Facility, ed by the Circular Apparel Innovation Factory (CAIF). Here, the focus is on;
- Fair Pay – Transparent pricing for post-consumer textiles, eliminating middlemen.
- Financial Security – Access to social schemes like Ayushman Bharat & E-Shram.
- Dignified Work – Ensuring expertise is valued, not just labor.
A Call to Action for Earth Day 2025
More than ever, people are ing sustainable brands, holding companies able, and pushing for responsible policies. Today, 73% of consumers are willing to change their habits to reduce environmental impact (Nielsen). For businesses and brands generating textile waste, now is the time to act. Partnering with ReCircle offers an ethical, scalable solution for textile recovery—helping close the loop and build a more sustainable future. Get in touch with ReCircle to learn how brands can make a difference.