Ayyappan Rajagopal Archives

Business

Cleartrip adds a host of travel benefits to Flipkart’s and Myntra’s Reward Programs

22 May 2024, Bengaluru: With its customer-centric approach, Cleartrip, a Flipkart company, will now extend unique flight and hotel booking benefits to of Flipkart Plus and Myntra Insiders (loyalty…

Mansi Praharaj May 22, 2024

Business

Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra with over 51k items purchased by 22k shoppers on day one

Bengaluru: London-based digital fashion brand and Gen-Z’s chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the…

Team September 4, 2021

Business

Myntra records 300% growth in Lingerie and Loungewear segment during 2020

Bengaluru: Myntra is witnessing a heightened interest among shoppers for products in the lingerie and loungewear segment amid the pandemic with higher growth fueled by demand from metros and tier…

Rekha Nair June 30, 2021

news

Myntra doubles down on its customer commitment to the Beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’

Bengaluru: Myntra announces the launch of Benefit Cosmetics on its platform. With more than 3,000 Brow Bars worldwide, and award-winning brow products, Benefit is the No. 1 Brow Brand Worldwide*,…

Rekha Nair June 21, 2021

news

Myntra strengthens its Beauty and Personal Care portfolio with the launch of Bath & Body Works

Bengaluru: Myntra announces the launch of Bath & Body Works on its platform. Bath & Body Works is one of the world's leading specialty retailers & home to America's Favorite…

Rekha Nair March 6, 2021

Business

Elle Brand and Myntra launch the Elle Jewelry collection in India

Myntra has signed a licensing agreement with the ELLE brand, owned by the Lagardère Group (French conglomerate), to produce, distribute and promote the first-ever, ELLE jewellery collection for women in…

team November 25, 2020

Business

Myntra partners with Max Fashion ahead of its ‘Big Fashion Festival’; launches 15000 new styles

Bengaluru, October 2020: Ahead of ‘Big Fashion Festival’ that is scheduled to be held between October 16-22, Myntra announces its collaboration with Max Fashion, one of the largest fashion retailers…

team October 6, 2020

Business

Myntra launches Landmark Group’s high-street footwear brand, SHOEXPRESS, in India

Bengaluru, September 15, 2020: Myntra announces its strategic partnership with SHOEXPRESS, a fashion-forward footwear brand, to offer a range of trendy collections across formal and casual footwear for men, women…

team September 15, 2020