LOS ANGELES – May 13, 2025 — Messari, a trusted research hub for the cryptoeconomy, has released a Q1 Report on Flow, the home for developers building consumer-scale applications for mainstream audiences. Messari’s report reveals Flow as the #1 platform in developer growth, highlighting an all-time high TVL, and a surge in NFT sales from major brand partners like the NBA, NFL, Disney, and Mattel. The report also confirms Flow’s position as a leading L1 platform for developers of all sizes, from independent individuals to today’s top brands and IP.
One major takeaway from the report: sports fans continue to be the most actively engaged s driving sales on Flow. Flagship applications NBA Top Shot and NFL All Day had a combined $8.1M in trading volume on Flow in Q1, and Metaverse Football League, a mobile-native soccer game, saw its secondary market activity jump 130%.
Q1 also saw the beta integration of Flow to OpenSea, making Flow products tradable on the world’s largest NFT marketplace for the first time. Brands like Disney, Mattel, and the UFC deepened fan engagement through mobile-first campaigns and in-app content that now span mainstream IP from Star Wars to Dr. Seuss.
More key insights from the report include:
Developer Growth Lives on Flow: Across the global digital marketplace, Flow was the fastest growing L1 ecosystem in weekly developer growth during Q1 with daily transactions up 10.6% from last quarter and an increase of 144% in average daily wallet transactions.
NFT Sales are Increasing & Sports are the Driving Force: Average NFT sales are up nearly 10% QoQ — with standout brand performance from NFL All Day ($2.5M) and NBA Top Shot ($5.6M).
NBA Top Shot Dominates OpenSea: Following Flow’s integration with OpenSea’s OS2 beta, NBA Top Shot ranked among the platform’s top five trending collections for four straight weeks, with over 21,000 sales from more than 2,100 traders in its first week.
IP-Backed Digital Assets Thrive: Alongside NBA Top Shot and NFL All Day (a combined $8.1M in trading volume), Flow saw heightened community activity around IP from Disney, Pixar, Star Wars, Barbie, and Hot Wheels. Hot Wheels Garage V2, in particular, saw trading volume rise 85.7% QoQ.
Cross-Chain Infrastructure Expands: New bridges from LayerZero, Axelar, and deBridge now connect Flow to 100+ external networks, enabling developers to onboard s and assets from nearly every major blockchain.
While Flow has long been trusted by major brands, Q1 marked a broader inflection point. Developers of all sizes are building on Flow—now able to launch faster and more affordably thanks to EVM equivalence, improved liquidity, and cross-chain infrastructure.
To access the full Q1 2025 Report, visit https://messari.io/report/
