Mumbai, India, May 19, 2025 | PAC Cosmetics, known for its high-quality products that are on par with global standards, is the official makeup partner for content creator and entrepreneur Sarah Sarosh’s red carpet debut at the 2025 Cannes Film Festival. This collaboration is a natural extension of PAC Cosmetics’ vision as a proud Indian brand to leave an unforgettable mark on the global beauty landscape by enabling self-expression and celebrating diversity.
Sarah Sarosh
With this alliance, we will witness Sarah’s distinctive, radiant aesthetic seamlessly amplified using PAC Cosmetics’ high-performance formulations. Known for embracing real skin textures and wearable glam, Sarah’s Cannes beauty looks are expected to reflect her signature “lit-from-within” approach.
Sarah’s complete makeup vanity for the festival has been carefully curated by PAC Cosmetics. It includes all essentials, right from the Aqua Grip Primer to the Studio HD Liquid Foundation, along with thoughtful extras like the Micro Finish Makeup Fixer, Spotlight Liquid Blush, Duo Chrome Eye Pencils for extra glam, and a few unreleased products to offer her a first look at some of PAC Cosmetics’ innovations. She is also using the ‘PAC x Sarah – Dare to Dream Brush Kit’ to create her red carpet looks, adding a personal touch to each moment. The makeup kit has everything she requires for her red carpet appearances, press interviews, and gala events.
“Sarah’s approach to beauty is rooted in glow, fluid textures, and skin positivity. We have translated that into her red carpet looks by choosing products for her that perform well under heat, lights, and long hours of events like these, while still feeling breathable and natural,” said Vaishnavi Jain, Product Development Head, PAC Cosmetics.
“Being Sarah’s official makeup partner for her debut at Cannes is a full-circle moment for us,” added Bonish Jain, Director and Co-founder, PAC Cosmetics. “We have built PAC Cosmetics on the idea that makeup should empower people to express who they are, unapologetically. This collaboration helps us celebrate how Indian brands and creators are stepping confidently onto the world stage and shaping global conversations around beauty with authenticity and purpose,” he said.
PAC Cosmetics has launched a dedicated Cannes Edit on its website featuring the exact products used to create Sarah’s red carpet looks, making it easier for beauty lovers to recreate her signature dewy glam aesthetic at home. Along with this, fans can also avail the ‘PAC x Sarah – Dare to Dream Brush Kit’ at a flat 50 percent discount until May 24 and experience her go-to tools at an incredible value.
With more high-performance innovations and exclusive drops lined up this year, PAC Cosmetics is ready to build deeper connections with the beauty community and continue creating moments that inspire.
This collaboration builds on the success of the PAC x Sarah: Beyond Dreams Collection, which launched in 2024. The collection was designed to reflect Sarah’s everyday aesthetic and PAC’s commitment to delivering performance-driven, inclusive products that resonate with young Indian consumers.