The Body Shop-the Original, Ethical and Activist British beauty brand, announces their strategic affordability platform – “Falling for You” ‑ through which The Body Shop’s top selling essentials will now be available at a flat price of Rs.595 in India. Spanning its top 12 SKUs in the brand’s bestselling products in skincare and haircare categories, this strategic price reduction has been undertaken keeping in mind the post‑pandemic spending habits of consumers and to strengthen its positioning as an affordable yet high quality, natural, sustainable beauty brand. The new pricing strategy in India entails reduction by 20‑50% on iconic favorites including its top selling
Tea Tree and Vitamin E ranges amongst others.
The Body Shop India’s “Falling for You” range includes entry level, full size products such as facial washes, 100% Vegan haircare and high performing skincare. This includes Vitamin C Facial Wash, Tea Tree Skin Clearing Facial Wash, Moringa Shine & Protection Shampoo and Conditioner, Tea Tree Purifying & Balancing Shampoo and Conditioner, The Body Shop Ginger Anti Dandruff Shampoo and Conditioner, Banana Truly Nourishing Shampoo and Conditioner, Shea Intense Repair Shampoo and Conditioner.
These will now be available at reduced prices in India across all its brand stores as well as online on www.thebodyshop.in .Reacting to the heightened post-pandemic demand for affordable, effective yet sustainable beauty care products, The Body Shop is looking to consumers’ requirement for wellpriced daily essentials and need for certifiably cleaner and greener products. This is aimed to recruit broadening audience and provide for existing consumer essentials, including all genders and age groups across the country. The brand is committed to customer-first approach to deliver it’s trustworthy and efficient products at new reduced prices.
Vishal Chaturvedi, The Body Shop India, said: “As our country and consumers emerge from isolation and nstability over the last few years, we are listening to their needs more closely than ever before. The pandemic has changed consumer behavior radically and much of this change is likely to last. There is now a sharp demand for high-quality, efficacious daily care products and strategic pricing is key to recruiting new consumers as well as commanding the loyalty of our existing customer base. There has also been a substantial rise in demand for more ethical, sustainably sourced products which actively do good for our planet and this has always been an area of strength for us. With our strategic price reduction in daily essentials like face washes and hair care, we are putting forward our most sustainable, naturally efficient products at their best prices yet.””.
The Body Shop Vitamin E Facial Wash
Vitamin E Gentle Facial Wash helps clean your face, without drying it out, revealing skin that instead feels soft and refreshed. The Body Shop Vitamin E Gentle Facial Wash is formulated with Vitamin E and Raspberry Seed Oil so it’s gentle enough to use at sun-up as well as sun-down.
The Body Shop Tea Tree Facial Wash
This Tea Tree Skin Clearing Facial Wash infused with potent tea tree oil, cleanses blemished skin with each use. It’s hard‑working and enriched with Community Fair Trade tea tree oil from Kenya. And to top it off, The Body Shop’s tea tree face wash has been a lengthy trusted favorite for its ability to reveal more mattified, clearer looking skin.
The Body Shop Vegan Certified Haircare
The Body Shop has five new and improved haircare routines for all hair needs that includes Ginger, Banana, Tea Tree, Moringa & Shea. From dry and flaky scalps to oily hair and scalps, from frizzy to dry or dull hair, these new routines are all made with Vegan Silk Protein, a 100% plant‑based protein, which cleverly replicates the chemical structure of natural silk. The Body Shop’s new haircare bottles and tubs are made from 100% recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India.