The campaign also included laptop stickers with quirky cricket slogans and newly rebranded packaging bags to show their for Team India. This thoughtful gesture extended to the digital world with the creation of a special AR Instagram filter, allowing fans to cheer for Team India by posting stories on Instagram or WhatsApp. EatSure is India’s first-of-its kind experience with its “Foodcourt on an App” philosophy, allowing consumers to order from category-leading, trusted 15+ restaurants such as Faasos, Wendy’s, Behrouz Biryani, Wendy’s, Sweet Truth, and Lunchbox in one single order.
Sagar Kochhar, Co-founder and Chief EatSure Officer at Rebel Foods, shared his enthusiasm for the campaign, stating, “The World Cup matches in India are celebrated as a festival, and the excitement and nervousness during the India vs. Pakistan clash are palpable. Cricket in India is more than just a sport; it’s a unifying force that brings the entire nation together. With our Dahi Cheeni initiative, we aimed to tap into this collective ion and cultural sentiment, offering our customers a taste of tradition and a gesture of good luck as they cheer for Team India. This initiative is more than just a promotional campaign; it’s a heartfelt gesture that resonates deeply with the nation’s ion for cricket and its cherished traditions. Additionally, our AR filter allows fans to engage digitally and show their , creating a wave of excitement and team spirit among Indian cricket fans.”