Social media is arguably the biggest platform today. Before hitting the list of the top social media apps, here is some interesting data for you to know the global reach of the internet and social media platforms in 2021.
· 5.112 billion mobile phone s worldwide, up 2% year-on-year.
· 4.388 billion internet s worldwide, up 9.1% year-on-year.
· 3.484 billion social media s worldwide, up 9% year-on-year.
Astonishingly, out of the total world population of 7.715 billion, more than half of the people use some or any other social media platform. Also, companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. The industry has grown by leaps and bounds in the last few years. The introduction of new social media platforms like insta reels and YouTube shorts has allowed businesses to target customers in a new manner. So to help influencers map out their strategies and get ahead of the curve, we are enclosing Top 5 unique social platforms to watch out for 2021.
Fun2: The genesis of Fun2 is a brainchild of a highly motivated and self-driven team of business professionals consisting of Indian and NRI entrepreneurs. A self-funded startup, Fun2 is a new-age video-sharing platform, made in India for Indian audiences and diaspora. It aims to deliver a world-class, intuitive social media platform for talented and creative people.Fun2 has initiated a Talent Management Programme, designed to help influencers better understand strategies and hacks to augment their social media following and provide them with recommendations for great brand partnerships. Recently, they hosted a virtual masterclass in 2021, catering to influencers who have established themselves, and aspire to produce successful content. This was the first masterclass organised by Fun2 and hosted by none other than luxury content creator himself – Riaan George focusing on ‘How to Monetize Your Content. Another successful programme implemented by Fun2 is the NRI Influencer Programme, which culminated in the identification, collaboration and activation of a plethora of Indian creators from across the globe. Influencers from a variety of genres including dance, music, comedy, fashion, fitness, beauty, travel, food, were identified and integrated within the programme. With a presence of 1500+ influencers, driving engagement and taking content creation to a new level. Fun2 has 100000+ s and upwards of 105465 videos on its platform.
Moj: Moj App is a new short video creation and sharing app similar to widely popular TikTok. It offers features similar to TikTok such special effects, short videos, emoticons stickers and etc. In addition to this Moj App allows s to videos and s 15 languages. Like TikTok, the Moj short video app allows s to videos which last up to 15 seconds. Filters and emoticons are available on the app to help the creator enhance the quality of videos. Moj App also provides the facility for s to lip-sync. However, like ShareChat itself, the app does not for the English language. So far the Moj short video app has been ed by 50,000 s. On the play store, it even has been given an overall rating of 4.3. Moj short video app’s parent company ShareChat has been developed by Mohalla Tech Pvt Ltd. which was founded by Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan. As per the reports of a media portal, ShareChat has over a whopping 60 million monthly active s who speak at least 15 Indian languages.
Josh: Josh is one of several home-grown short-video platforms that have sprung up since India blocked the wildly popular TikTok in June amidst a border crisis with China, attracting global investor interest in applications filling the gap. Bengaluru-based VerSe Innovation, which owns Josh, is valued at more than $1 billion (roughly Rs. 7,400) following the investment. Since its inception, Dailyhunt’s singular focus has been to serve Bharat, giving s access to multi-lingual content that keeps them informed, entertained, and connected. Josh is their next big step in this continued effort that strategically aims to nurture a family of apps powered by social.
MX Takatak: MX Taka Tak is the latest addition to the plethora of short video apps we have been seeing since the ban on TikTok. Taka Tak is made by MXP Media India formerly known as J2 Interactive. The developer is known for the popular Android media player app called MX Player. With MX Taka Tak, the aim of the company is simple. It wants to provide a short video platform to newcomers as well as people who haven’t been using anything since TikTok left India. MX TakaTak offers real and fun videos that you can watch and share on social media. Browse all types of videos, ranging from Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes, and many more,” the description of the app further reads.
