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Archie Sarna Chopra, Founder of Gaia by Archie, has been redefining the fashion landscape in Faridabad with her multi-designer store. A graduate of NIFT Bangalore (2018), she began her career at Orient Craft Export in Gurgaon in 2018 and worked there for three years, gaining a deep understanding of the practical aspects of running a business and later worked with William E. Connor, gaining valuable industry insights before launching her venture.
In her free time, Archie explores her creativity through painting and sketching while staying actively engaged with the latest fashion trends and emerging designers.
Archie’s vision for Gaia by Archie stemmed from a desire to bring fashion to tier-2cities, bridging the gap between local shoppers and high-end designer wear. She saw an unmet demand and wanted to offer customers access to exclusive, curated pieces without the need to travel to metros like Mumbai or Delhi.
Gaia by Archie collaborates with emerging designers who bring fresh perspectives and unique storytelling to their collections. Archie focuses on bringing together distinctive, edgy brands that are not overly mainstream but cater to fashion-forward customers seeking exclusivity.
Archie believes digital transformation and e-commerce growth will continue shaping Indian fashion while preserving its rich heritage, and with an increasing appetite for global trends and a growing base of talented designers, India is poised to become a major player in the global fashion scene while staying true to its rich cultural heritage.
Gaia by Archie prioritises personalised customer service, ensuring every shopper finds pieces that align with their unique style. Archie’s ion for discovering new designers and fostering talent remains at the heart of her brand’s philosophy.
She envisions expanding Gaia by Archie to more tier-2 cities, making curated fashion more accessible. Excitingly, the store will soon introduce menswear and kidswear, further diversifying its offerings.
With an unwavering commitment to excellence, Gaia by Archie continues to bring the best of contemporary fashion to its customers, redefining boutique shopping in India.
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