FRISCO, Texas, June 13, 2025 – Blue Star Innovation Partners (“BSIP”), a growth equity investment firm built by founders, for founders, and PSG, a leading growth equity firm that specializes in partnering with software and technology-enabled services companies to capitalize on transformational growth today announced the firms have completed the sale of PlayMetrics, a leading operations management software provider for youth sports organizations, to Genstar Capital. 6cl3
Founded in 2017, PlayMetrics centralizes istrative functions for youth club sports organizations. On a single, -friendly interface, PlayMetrics streamlines registration, scheduling, communication, payments, and coaching tools. Today, the company s about 2,500 youth sports clubs, tournaments, leagues, and governing bodies across over 10 sports.
In just 18 months following their initial investment in August 2023, BSIP and PSG helped PlayMetrics achieve transformational growth, expanding its customer base by 5x and optimizing its payments monetization strategy. During this period, PlayMetrics introduced new solutions for governing bodies, state associations, and tournament organizers and diversified the platform beyond its initial focus on club soccer. Both firms helped facilitate PlayMetrics’ acquisition of Crossbar to expand its services in club hockey, lacrosse, volleyball, and baseball.
Mike Doernberg, who will continue in his role as CEO of the company going forward, said, “From day one, BSIP and PSG ed our vision for the business and were always willing to roll up their sleeves in helping us achieve significant growth. Their operational expertise and knowledge of our space were instrumental in achieving this milestone. As we continue to shape the future of youth sports technology, we’re excited to Genstar to expand our impact and help bring even greater value to youth sports organizations.”
“We are incredibly proud of what the PlayMetrics team has accomplished under Mike’s visionary leadership,” said Dan Wechsler, CEO of BSIP. “Together, we transformed PlayMetrics from a promising software platform into a market leader in sports management technology, delivering value for our investors and customers. Mike and his team’s dedication to innovation and customer success were key drivers, and we wish them all the best as they embark on their next chapter.”
“Given our experience in this space, we identified PlayMetrics as a next-gen player shaping the future of youth sports operations. We believe the significant growth the company has achieved since our investment alongside BSIP is a testament to its position as a category leader,” said Marco Ferrari, Managing Director at PSG. “We wish the entire team continued success.”
Weil, Gotschal & Manges LLP acted as legal counsel and William Blair acted as financial advisor to BSIP and PSG.
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