Freedom Groundnut Oils’ campaign focuses on Connecting Taste and Culture 2c5nr

Hyderabad: Freedom Healthy Cooking Oils, the leading brand for edible oils in India, launched a campaign focusing on connecting hearts through tasty traditional food cooked with love. The campaign captures the brand’s core message—that Freedom oil preserves the authenticity of Telugu flavors while embracing evolving tastes, celebrating strong family bonds – through food highlighted in the tag line ‘Taste so good, it evokes your Telugu emotion.’ Through this campaign, Freedom Healthy Cooking Oils reinforces its commitment to health, purity, and the emotional bond that food carries in Indian homes. It emphasizes that ‘good taste builds great relationships’, and with Freedom Groundnut Oil, every bite is a bond transcending generations. 5q1r1e

Freedom Groundnut Oil’s heartwarming campaign beautifully captures the essence of relationships across generations, using food as a powerful bridge that connects hearts, cultures, and traditions. In one narrative, a traditional Indian mother-in-law bonds with her NRI daughter-in-law over a beloved South Indian snack—mirchi bajji—prepared with Freedom Groundnut Oil. Despite their cultural differences, the shared taste becomes a symbol of trust, tradition, and unity.

Another story showcases the deep bond between a grandmother and her modern grandson. Though generations apart, they connect over a comforting dish of vankaya curry. The use of Freedom Groundnut Oil carries forward a legacy of healthy, homemade meals, turning a simple recipe into a moment of togetherness.

The final narrative unfolds in a workplace, where a dull lunch is transformed by the aroma of gongura pachadi made with Freedom Groundnut Oil. This moment of shared flavor becomes an emotional escape from routine, celebrating culture and connection even in a corporate setting. Across all stories, Freedom Groundnut Oil emerges as more than just an ingredient—it’s the essence of love, tradition, and unity, bringing people closer one dish at a time.

According to Mr. P Chandrashekhara Reddy, Sr, Vice President, Sales and Marketing, Gemini Edibles & Fats India Ltd, “At Freedom Healthy Cooking Oils, we always cherish the Indian family values and the way they bond Indian society. Through this innovative campaign, we tried to highlight the pivotal role played by food cooked with traditional recipes in healthy cooking oil in bridging the differences and bonding the family together.”

Speaking about the campaign, Mr. Chetan Pimpalkhute, GM – Marketing, Gemini Edibles & Fats India Ltd, said “These three videos portray different relationships—a mother-in-law and daughter-in-law in one, a grandmother and grandson in another, and in the last, a workplace bond between two colleagues. Despite the varied contexts, they all carry the same underlying emotion: how food becomes a bridge between generations and cultures. In these narratives, Freedom Groundnut Oil plays a pivotal role in bringing people together through traditional yet timeless recipes. This shared sentiment is beautifully summed up in the line repeated across the ads: ‘Freedom verushanegatho chesina vantalu mee notiki isthayi asaluu sisalina Telugu ruchulu.’ It captures the brand’s core message—that Freedom Groundnut Oil preserves the authenticity of Indian flavors while embracing evolving tastes, celebrating unity in diversity through food. The campaign has struck a chord with audiences, especially among those who cherish the warmth of family values blended with modern sensibilities.”