The campaign positions fathers as “HealthOK Heroes” – real-life superheroes who provide unconditional to their families especially children while maintaining their energy and enthusiasm for parenthood. To these tireless fathers in their daily journey, HealthOK vegetarian multivitamin tablets offer the perfect nutritional companion.
Commenting on the campaign launch, Mr. Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said, “Happy Father’s Day to our HealthOK Heroes. This Father’s Day, we are celebrating the extraordinary fathers who demonstrate relentless dedication to parenthood without ever showing signs of fatigue. Our campaign acknowledges that today’s fathers seamlessly transition between multiple roles; they are providers who ensure family security, protectors who offer safety, mentors who guide with wisdom, and friends who share in life’s joys.”
“In India, where nearly 30-40% of the population embraces vegetarianism, there is a recognized concern regarding potential vitamin deficiencies among them. HealthOK steps in to bridge this gap by offering a dedicated solution in the form of PURE VEGETARIAN multivitamin tablets. In contrast to many over-the-counter alternatives that are non-vegetarian, often due to their capsule form, HealthOK tablets are exclusively sourced from vegetarian ingredients. This not only caters to the specific needs of the vegetarian male population but also aligns with their commitment to a vegetarian lifestyle. We are gaining share in the regions where vegetarian population is substantial. We at Mankind, take pride in contributing to the well-being of individuals adhering to a vegetarian diet.” He further added.
Through this initiative, Mankind Pharma aims to fathers in maintaining their overall well-being. HealthOK’s 100% vegetarian formulation makes it a suitable option for fathers across different dietary preferences, helping them stay active in their daily lives. The Father’s Day campaign will be backed by a marketing push across digital and traditional platforms.
Building on its promise of ing family health, HealthOK has a unique offering for kids in the form of HealthOK Multivitamin Gummies for kids — a fun, tasty, and nutritious way to children’s immunity, growth, and overall well-being.
Commenting on HealthOK gummies, Mr. Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, said, “A large number of Indian children fall short of meeting their daily nutritional needs, especially when it comes to essential vitamins and minerals. HealthOK Multivitamin Gummies are designed to help bridge this gap. While kids often crave sugary treats that offer little nutritional value and may harm dental health, HealthOK Gummies offer a smarter alternative. Packed with key nutrients like Vitamin C, D, Zinc, and Iron, these gummies are formulated to immunity, healthy growth, and overall energy -all in a tasty, child-friendly format.”
Modern parents, especially urban, working parents, struggle with ensuring their kids’ nutrition amidst busy lifestyles and picky eating habits. Gummies offer an easy, no-drama way to supplement their child’s diet, making nutrition stress-free and enjoyable.
This Father’s Day, HealthOK celebrates the strength of every father and the potential of every child – because when kids are healthier, fathers are happier.
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