Mumbai, 29th May 2025: Mumbai’s couture scene welcomed a striking new chapter as Jiya Designs, known as Jiya by Veer Design Studio, unveiled its grand flagship store in Khar. Known for its distinctive blend of bridal and festive couture, the brand marked this milestone with an evening of high fashion, glamour, and star power ushering in a new era of modern Indian luxury and immersive retail.
Founded by Manish Chotrani, Jiya Designs has grown into a sought after name in Indian occasion wear offering bridal lehengas, contemporary saree gowns, kurta sets, sherwanis, bandi sets, and more. The brand’s reimagined identity and new retail address reflect its evolution from its roots in tradition to a progressive vision of accessible luxury, craftsmanship, and personalisation.
The store launch came alive with a high energy fashion showcase spotlighting Jiya’s signature silhouettes, opulent lehengas, modern draped sarees, and sharply tailored menswear. Showstoppers like Deiya Sindhi, Monika Dsouza, Armaan & Amaan, Nikhil Bhambari, Sara Kukreja, Neha Jalan, Megha Sarin, among others that lit up the runway while celebrities including Malvika Raaj, Rochelle Rao, Sara Arfeen Khan, and Keith Sequeira added to the glamour.
From timeless tradition to contemporary celebration, Jiya Designs has consistently championed an amalgamation of culture and sophistication. Rooted in the legacy of Jiya by Veer Design Studio, the brand has always ired and accentuated the ethnic spirit through thoughtful craftsmanship, luxurious fabrics, and expressive design. What began as a label that respected the elegance of Indian festivals and ceremonies has now transformed into a fashion house that curates elevated style for every celebration.
For women, the brand presents a curated selection of gowns, lehengas, and kurta lehenga sets in spellbinding hues and handcrafted motifs reflecting a balance of minimalism and opulence. For men, Jiya offers suave, eclectic traditional attire from bold sherwanis to effortlessly stylish kurtas ensuring every look feels both rooted and refined.
Jiya’s product quality remains unmatched and uncompromising. fabrics, intricate detailing, and timeless silhouettes are thoughtfully put together to promise not just visual appeal but also enduring comfort. Whether you gravitate toward subtle shades like salmon pink or the richness of scarlet and fuchsia, light embellishments or bold motifs there is something for every aesthetic and every story.
“With this new space, our goal was to build more than just a store; it embodies the spirit of the confident and expressive Jiya customer. We’re excited to provide an immersive shopping experience that seamlessly blends luxury, personalized service, and exquisite design,” said Manish Chotrani, Founder Of Jiya Designs.
Jiya Designs continues to redefine bridal and festive fashion for a new generation that celebrates heritage while embracing change. With a flagship store in Khar, Mumbai, and retail availability on Aza and Pernia’s Pop Up Shop, the label is set to elevate the way India dresses for its most meaningful moments.