9 th January 2024: METRO Cash and Carry, India’s leading wholesaler has launched the ‘METRO Kirana Utsav’ for traders and kiranas across its ‘METRO Wholesale’ stores in India. The campaign will go live across rest of METRO’s wholesale stores and online METRO Wholesale application from 8 th January and end on 14th January 2024.

 With the tagline ‘Maha Munafe Ke Saat Din’, the Kirana Utsav campaign has been rolled out for traders, small retailers and kirana customers to enable them to avail attractive schemes and offers from leading FMCG brands across categories, under one-roof at competitive wholesale prices. The initiative is aimed to help Kiranas, small retailers and traders to leverage sales and help on the special offers and benefits to their end customers in their local catchments.

 METRO India is offering special offers across Commodities, Winter skincare, hot and cold beverages, baby diapers, toiletries, Confectionary items, processed foods, pet food, Cleaning & laundry items, batteries, stationery, and general merchandise amidst host of other categories. During the weeklong period, special discounts and curated offers will be rolled out on a range of merchandise and products.

 Since inception in 2003, METRO India has built a strong brand equity and established itself as a trusted partner for kiranas, MSMEs and other small businesses and merchants in India.