Mumbai, 29th May, 2025: Eshtory, a audio OTT fiction-only platform, has launched its flagship brand campaign — #NotSorryForBeingOriginal — showcasing its commitment to producing only original stories, free from remakes or dubbed content.
Launched in March 2025 by OrangeGlobal Stories Pvt. Ltd, Eshtory is driven by one core belief- that originality is the true differentiator. At the heart of the brand lies a conviction that every piece of content on the platform is fiction-first, audio-native, and built from scratch. From thrillers and romance to slice-of-life and fantasy, Eshtory delivers immersive, emotionally resonant storytelling for India’s mobile-first audience.
Each tale is crafted to push boundaries, defy conventions, and deliver extraordinary audio experiences that feel refreshingly distinct from the clichés that flood the industry. This is why it stands unapologetically committed to originality, providing the audience with an escape into a world where creativity knows no limits.
“With Eshtory, we set out to create more than a platform- we’re building a movement that puts creativity first,” said Inu Majumdar, Chairperson of OrangeGlobal Stories and CEO of Radio Orange. “In an era dominated by shortcuts and remakes, originality is a brave choice. #NotSorryForBeingOriginal is our call to every storyteller who wants to break free from convention and every listener who seeks something real, powerful, and unforgettable.”
“At Eshtory, we’re not remixing what already exists- we’re building fresh worlds for the ear,” said Harrish M. Bhatia, Co-Founder of OrangeGlobal Stories. “#NotSorryForBeingOriginal isn’t just a campaign, it’s the foundation of everything we create and the early response has been incredible.”
In just two months of launch, Eshtory has already crossed 2 lakh s, reflecting strong demand for original, fiction-only audio storytelling – even in a market crowded with established players. With a Hindi-first approach and over 30,000 mins of original audio content, the platform is making space for culturally rooted narratives that connect deeply across geographies.
“We believe originality deserves a spotlight – and a stage,” added Viplove Gupte, Co-Founder. “In a world increasingly dominated by recycled narratives, we take pride in offering something truly unique – stories that break the mould and resonate with authenticity.”
“With Eshtory, we saw an opportunity to reimagine audio storytelling from the ground up. The #NotSorryForBeingOriginal campaign reflects our belief that creators should be empowered to tell bold, fresh, and unfiltered stories – the kind that stay with listeners long after the story ends,” said Nilesh Kadam, Co-Founder of OrangeGlobal Stories.
OrangeGlobal Stories has committed a $36 million investment over the next three years toward Eshtory’s marketing, brand expansion, digital growth, and creator ecosystem.