Chennai, India – May 29, 2025: Social Beat, India’s leading digital growth partner, has won the SEO and content marketing mandate for Pothys, one of South India’s most iconic textile and retail brands. This strategic collaboration aims to amplify Pothys’ digital presence, enhance organic visibility, and drive meaningful customer engagement across India and beyond.
With deep expertise in search engine optimization and content strategy, Social Beat will work closely with Pothys to craft a comprehensive SEO roap and high-performing content initiatives. The goal is to elevate the brand’s online footprint while aligning with its legacy of quality, tradition, and innovation in the textile space.
Vikas Chawla, Co-Founder, Social Beat, expressed enthusiasm about the partnership: “Partnering with Pothys is an exciting opportunity to bring together tradition and technology. Through our focused SEO and content strategies, we aim to drive long-term growth by making the brand more discoverable and relevant in today’s digital-first world.”
Varun Ramesh, Director, Pothys, added: “As consumer journeys become increasingly digital, it’s essential for us to stay ahead with a robust organic strategy. We’re confident that Social Beat’s proven capabilities in SEO and content will help us reach our audience in more impactful ways and reinforce the Pothys brand story online.”
This partnership marks a significant step in Pothys’ digital journey as it continues to evolve with the changing retail landscape while staying rooted in its heritage and customer-first philosophy.
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.