National; May 23rd, 2025: Swiggy Limited, India’s leading on-demand convenience platform, turned heads and sparked smiles with its one-of-a-kind installation at Forum Mall, Koramangala, a larger-than-life emoji billboard that was quite literally drooling, for SNACC. The ‘Droolboard’ was a playful take on how irresistible the food from SNACC, Swiggy’s 10-minute snack and beverage delivery service.
The idea is simple yet bold: the food on SNACC is so fresh and delicious, even a billboard can’t help but drool. Featuring an oversized 3D smiley face complete with a dramatic ‘drool’ element spilling off the edge, the billboard brings alive the joy (and hunger) that SNACC dishes promise to deliver in just 10 minutes.
Conceptualised by Swiggy’s internal creative team and brought to life by Madison, the installation combines visual humour with strategic placement, right at one of Bengaluru’s busiest lifestyle hubs, ensuring it’s impossible to miss. From identifying the ideal location to managing the end-to-end execution, Madison helped turn the quirky concept into reality.
The Droolboard’s impact is designed to linger, sparking curiosity, camera clicks, and conversations. It’s an extension of what SNACC stands for: speed, taste, and a little bit of fun in every bite. With SNACC, Swiggy continues to innovate the way India snacks, serving up hot meals faster than you can scroll through a menu.
SNACC was launched early this year with Bengaluru as the first city and is designed to ensure quick discovery and check out as well as fast delivery. It is also live in Noida and Gurugam. Customers can choose from a wide range of offerings across food and beverages, including Indian snack favorites (including samosa, puffs, fries and sandwiches), varied flavors and types of popcorn, and healthy breakfast as well as snack options including a range of protein shakes and salads/fruit bowls (The Whole Truth protein shakes, salads etc.), and bars to choose from. SNACC also offers a range of beverages for customers to choose from- tea, coffee, cold beverages like iced coffee, amongst others.
SNACC offers health-focused (protein shakes, salads) items, as well as niche drinks like Vietnamese Iced Kaapi and Mojito Cold Brew. SNACC offers new favorites in food, snacks and beverages from various parts of the world. Designed for urban professionals and time-starved s, SNACC focuses on speed, quality, and quick discovery.