One97 Communications Limited (OCL), the parent company of India’s largest digital payments company Paytm has partnered with Twitter to integrate Twitter Highlights as part of its efforts to increase s’ engagement on its app.
Siddharth Pandey, Vice President – Paytm said, “We are adding various content services like news, astrology to trending content on Twitter into the Paytm Inbox to increase our s’ engagement on the app. With this partnership, consumers can check different issues that are trending on Twitter, news, events and more; once they click on a specific element, it takes them to a web view of the link. Going forward, we will integrate various new services through partnerships to achieve new milestones.”
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Paytm Inbox that offers content like games, news, short videos, and live television has been witnessing 100% q-o-q growth in engagement. This section presently has 40 million monthly active s and will continue to add various new services through partnership to achieve its target of 100 million active s by the year-end.
Through the partnership with Twitter, Paytm Inbox offers exclusive content powered by Twitter Moments where s can get the latest happenings around the world, news about various topics, right from sports to politics to health & entertainment on the Paytm app.
Siddharth Pandey, Vice President – Paytm said, “We are adding various content services like news, astrology to trending content on Twitter into the Paytm Inbox to increase our s’ engagement on the app. With this partnership, consumers can check different issues that are trending on Twitter, news, events and more; once they click on a specific element, it takes them to a web view of the link. Going forward, we will integrate various new services through partnerships to achieve new milestones.”