Market and demand
India’s IVF market is undergoing rapid growth. Estimated at USD 930 million in 2023, the market is expected to grow to USD 5.05 billion by 2033, with a CAGR of 16%. Contributing factors include rising awareness of infertility, increasing accessibility of fertility treatments, and greater acceptance of assisted reproductive technologies.
Despite approximately 300,000 IVF cycles conducted annually, a significant treatment gap remains. Of India’s 28 million infertile couples, only a fraction currently seek medical intervention. Meanwhile, the country’s Total Fertility Rate (TFR) has declined sharply from 5.9 in 1951 to 2.0 in 2021, with several states already below replacement levels. These trends highlight the critical need for affordable and accessible reproductive care.
Yellow Fertility‘s expansion strategy is driven by in-depth market research to identify high-potential locations, guided by factors such as fertility rates, social dynamics, competitor presence, success outcomes, and regional pricing trends. It is focused on building a scalable business model that attracts leading IVF specialists while leveraging innovative, success-based pricing to enhance accessibility for patients. By targeting key underserved regions, Yellow Fertility aims to secure a strong first-mover advantage and expand its footprint.
Expansion timeline: From fourth largest to India’s leader
Yellow Fertility’s expansion will unfold in two strategic phases:
Phase 1 (2025–2027): Becoming the fourth largest IVF chain
By FY 2027, Yellow will operate 20 centers, including 8 new L2 IVF centers and 8 new L1 centers.
Phase 2 (2027–2030): Scaling to 100 Centers and going global
By 2030, Yellow Fertility plans to operate:
100 centers (30 L2 and 70 L1) across Tier 1, 2, and 3 cities in India to achieve projected revenue of INR 750 crore
The brand also plans international expansion into:
South Asia: Bangladesh, Nepal, Sri Lanka
Africa: Ethiopia, Cameroon
Middle East: UAE, Saudi Arabia, Qatar
Ambika Bhaik,, CEO, of Yellow Fertility & IVF said,” We are not just expanding our centers, we are increasing access to fertility treatment and hope for millions of couples. Our expansion plan is rooted in a single belief that quality fertility care should not be a privilege, but a right. Our patient-first approach , affordable fertility treatment and affordability are the core of our functioning and with this expansion plan we intend to take forward our legacy in the underserved region.”
Launched in December 2023, Yellow Fertility currently operates multiple centers including its flagship L2 facility in Gurgaon 57 and now Kashmir and L1 centers in Gurgaon-90 and Dadri. Built on a patient-first model, the brand combines affordability, transparency, and cutting-edge medical expertise. With a remarkable 86% IVF success rate, the lowest single-cycle IVF package starting at INR 1.4 lakh, and its one-of-a-kind “Yellow Contract”, Yellow Fertility is redefining fertility treatment in India. The contract comes with a commitment of 100% success. If pregnancy is not achieved after two IVF cycles, patients can continue their treatment under a special assurance amount, covering only the cost of consumables from the third cycle onwards.
Yellow Fertility offers a range of advanced fertility treatments, including Surrogacy, In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), egg & semen freezing, ovarian PRP, genetic testing and more. Each treatment is tailored to the individual’s needs and budget.
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